DPP’s new enrollment incentive program, $20 for 20 Minutes, is in full swing. This school year, each in-city DPP community- or home-based program will receive $20 for every 4-year-old enrolled in their program and approved to receive tuition support by October 1, 2017. You are free to choose how you want to use these dollars—classroom materials, staff bonuses, professional development—whatever you see fit
To help you promote $20-for-20 Minutes we’ve created a poster and parent letter, along with a $20 for 20 Minutes branded application. If you need more of these materials please contact Tricia Nelson at firstname.lastname@example.org or 720.287.5055 x 180.
Please note: Only DPP community- or home-based schools located in Denver County are eligible for the Enrollment Incentive Program
The Colorado Office of Early Childhood has launched the 2017 Market Rate Survey which will be available through September 5, 2017.
The survey helps Colorado establish child care provider reimbursement rates that are high enough to allow low-income working families to enter the child care market and afford equal access to a range of care. If you are interested in reading the 2015 Market Rate Survey, click here.
Survey participants are eligible for great prizes including iPads and gift cards to Amazon.com and Starbucks.
Email marketing is one of the most cost-effective methods to reach your prospective parents and families. Stay in touch and top of mind through regular, high quality email communications. There are many affordable email marketing platforms that are easy to use and don’t require any technical skills. Here are some great tips from DPP’s marketing team to get you started:
Tip #1: Newsletter Sign-up
If you don’t already have a newsletter sign-up on your website, you can easily add one (for free!) through email platforms like MailChimp or Constant Contact. Place the newsletter sign-up in a prominent, consistent location across all pages of your website.
Once a potential family signs up, they should receive an automated email thanking them for their interest in your preschool. This will help reinforce your brand and keep your school top of mind as they research their preschool options.
Tip #2: Use a Template
When constructing your newsletter, it’s highly recommended to use a standard email template (if you don’t have one, check the “template library” in your email platform.) Using a template consistent with your website in design, imagery and typography will make it easier for families to connect with your preschool.
Make sure to preview your template on both desktop email and mobile device email. Today, nearly 50 percent of all emails are opened on a phone!
Tip #3: Content and Frequency
When planning your newsletter content, keep these pointers in mind:
Organize your content around a single theme, with two-to-three supporting points. Short, direct teasers that link to content on your website are best.
Differentiate and elevate your preschool by showcasing your DPP partner status. You can link families directly to this DPP resource: https://dpp.org/sign-up-for-tuition-support
Email your prospective families at least once per month.
Think these are great tips but don't have a newsletter? Click here to enter to win a free year of MailChimp! If you have any questions or would like more information about how to market your preschool program to parents, email us at email@example.com.